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Privacy Policy

Updated Feb 11, 2024

Please carefully review this Privacy Policy before accessing this website or any associated services and applications. If you do not agree to this Privacy Policy, refrain from accessing or using this site and the products or services provided.

Welcome to Tydii! This Privacy Policy governs Tydii LLC's website (tydii.io), the related mobile application, and selected domains, present or future, along with associated content, products, and services (collectively, the "Services"). Throughout this Privacy Policy, terms such as "Tydii," "we," "us," or "our" refer to Tydii LLC.

Tydii is committed to protecting the privacy and security of individuals' personal information. This privacy policy outlines how we collect, use, share, and protect personal data in accordance with applicable privacy laws and regulations.

1. Introduction

Tydii is a comprehensive, user-friendly mobile platform that revolutionizes laundry services by seamlessly connecting customers with dry cleaners, laundromats, and delivery operators. It offers a range of features including immediate or scheduled pickup and delivery, secure in-app payments, and customizable service options. Tydii not only streamlines operations for laundry, dry cleaning, tailoring, alterations, and repair businesses by providing tools for order management and payment processing, but also offers delivery operators flexible work options and route optimization. With a focus on convenience, security, and support, Tydii is transforming the laundry service experience for users and businesses alike. This process is facilitated through Tydii's mobile application or website, collectively referred to as "Applications," both integral to the Services.

2. PERSONAL DATA

2.1 Category of Personal Data: Profile or Contact Data

Examples of Personal Data We Collect:

  • First and last name
  • Email
  • Phone number
  • Pick-up or Delivery address
  • IP address

Categories of Third Parties With Whom We Share this Personal Data:

  • Community Partners
  • Delivery Drivers
  • Advertising Partners
  • Parties You Authorize, Access, or Authenticate

Rights and Protections:

  • Users have the right to access, rectify, or delete their profile or contact data.
  • Tydii implements strict measures to safeguard the confidentiality and security of profile or contact data.
  • Tydii does not share profile or contact data with third parties for marketing purposes without explicit consent from users.
  • Users have the option to control their privacy settings regarding the sharing of profile or contact data with third parties.

2. Category of Personal Data: Payment Data

Examples of Personal Data We Collect:

  • Payment card type
  • Payment card number
  • CVV, expiration date, and billing address
  • Phone number and email

Categories of Third Parties With Whom We Share this Personal Data:

  • Community Partners

Rights and Protections:

  • Tydii encrypts payment data to ensure secure transactions and protect against unauthorized access.
  • Tydii adheres to Payment Card Industry Data Security Standard (PCI DSS) compliance requirements.
  • Tydii does not store full payment card numbers after processing transactions.
  • Users have the right to request information on how their payment data is used and processed.

3. Category of Personal Data: Device/IP Data

Examples of Personal Data We Collect:

  • IP address
  • Device ID
  • Type of device/operating system/browser used to access the Services

Categories of Third Parties With Whom We Share this Personal Data:

  • Community Partners
  • Advertising Partners
  • Parties You Authorize, Access, or Authenticate

Rights and Protections:

  • Tydii anonymizes or pseudonymizes device/IP data whenever feasible to protect user privacy.
  • Users have the right to opt-out of targeted advertising based on device/IP data.
  • Tydii regularly reviews and updates its data retention policies to minimize the storage of device/IP data.
  • Users have the right to request information about the purpose of collecting their device/IP data and how it is used.

4. Category of Personal Data: Commercial Data

Examples of Personal Data We Collect:

  • Order history
  • Consumer profiles
  • Information about consumer's garments and other items for Tydii’s Cleaning Services
  • Records of date for Tydii’s Cleaning Services

Categories of Third Parties With Whom We Share this Personal Data:

  • Community Partners
  • Delivery Operators
  • Advertising Partners
  • Parties You Authorize, Access, or Authenticate

Rights and Protections:

  • Users have the right to access and review their commercial data, including order history and consumer profiles.
  • Tydii implements robust data security measures to protect commercial data from unauthorized access or disclosure.
  • Tydii anonymizes or aggregates commercial data for analytical purposes to protect individual privacy.
  • Users have the right to request information about how their commercial data is used for analytics and marketing purposes.

5. Category of Personal Data: Web Analytics

Examples of Personal Data We Collect:

  • Web page interactions
  • Referring web page/source through which you accessed the Services
  • Non-identifiable request IDs
  • Statistics associated with the interaction between device or browser and the Services

Categories of Third Parties With Whom We Share this Personal Data:

  • Community Partners
  • Delivery Operators
  • Advertising Partners
  • Parties You Authorize, Access, or Authenticate

Rights and Protections:

  • Tydii anonymizes or pseudonymizes web analytics data to protect user privacy.
  • Users have the right to opt-out of web analytics tracking.
  • Tydii regularly conducts privacy impact assessments to evaluate the potential risks associated with web analytics data processing.
  • Users have the right to request information about the types of data collected through web analytics and how it is used to improve services.

6. Category of Personal Data: Social Network Data

Examples of Personal Data We Collect:

  • Email
  • Phone number
  • User name
  • IP address
  • Device ID

Categories of Third Parties With Whom We Share this Personal Data:

  • Community Partners
  • Advertising Partners
  • Parties You Authorize, Access, or Authenticate

Rights and Protections:

  • Tydii implements strict privacy controls for social network data to prevent unauthorized access or misuse.
  • Users have the right to manage their social network data sharing preferences.
  • Tydii conducts regular audits to ensure compliance with social network platform policies and regulations.
  • Users have the right to request information about how their social network data is used for advertising and analytics purposes.

7. Category of Personal Data: Consumer Demographic Data

Examples of Personal Data We Collect:

  • ZIP code

Categories of Third Parties With Whom We Share this Personal Data:

  • Community Partners
  • Delivery Operators
  • Advertising Partners
  • Parties You Authorize, Access, or Authenticate

Rights and Protections:

  • Tydii anonymizes or pseudonymizes consumer demographic data whenever feasible to protect user privacy.
  • Users have the right to opt-out of sharing demographic data with third parties.
  • Tydii limits the sharing of demographic data to trusted partners for legitimate business purposes only.
  • Users have the right to request information about how their demographic data is used for targeted marketing and advertising.

8. Category of Personal Data: Geolocation Data

Examples of Personal Data We Collect:

  • Pick-up or Delivery address
  • IP-address-based location information

Categories of Third Parties With Whom We Share this Personal Data:

  • Community Partners
  • Delivery Operators
  • Advertising Partners
  • Parties You Authorize, Access, or Authenticate

Rights and Protections:

  • Tydii implements strict controls for geolocation data to protect user privacy and ensure data accuracy.
  • Users have the right to opt-out of sharing precise geolocation data.
  • Tydii only shares geolocation data with trusted partners for the purpose of providing location-based services or improving service quality.
  • Users have the right to request information about how their geolocation data is used for service optimization and delivery tracking.

9. Category of Personal Data: Internet or Other Similar Network Activity Information

Examples of Personal Data We Collect:

  • Information on a consumer's interaction with website(s), application(s), or advertisement

Categories of Third Parties With Whom We Share this Personal Data:

  • Community Partners
  • Advertising Partners
  • Parties You Authorize, Access, or Authenticate

Rights and Protections:

  • Tydii implements measures to anonymize or pseudonymize network activity information to protect user privacy.
  • Users have the right to opt-out of sharing network activity information for advertising purposes.
  • Tydii regularly monitors and audits third-party data processing activities to ensure compliance with privacy regulations.
  • Users have the right to request information about the types of data collected through network activity tracking and how it is used for targeted advertising.

10. Category of Personal Data: Other Identifying Information that You Voluntarily Choose to Provide

Examples of Personal Data We Collect:

  • Identifying information in text messages, emails, or letters you send us

Categories of Third Parties With Whom We Share this Personal Data:

  • Community Partners
  • Advertising Partners
  • Parties You Authorize, Access, or Authenticate

Rights and Protections:

  • Tydii implements encryption and access controls to protect user-provided identifying information from unauthorized access or disclosure.
  • Users have the right to control the sharing of identifying information with third parties.
  • Tydii provides clear guidance on the types of information that users should avoid sharing voluntarily to protect their privacy.
  • Users have the right to request information about how their voluntarily provided information is used and stored.
  • .

2.2. Categories of Sources of Personal Data

A. Directly from You:

  • When you provide information directly to us.
  • When you create an account or use interactive tools and Services.
  • When placing an order for Services, we collect payment data based on the chosen payment method.
  • When submitting garments or items for Services, we may gather information such as type, service requested, brand, color, size,photos, and related notes.
  • When voluntarily providing information.
  • When referring a friend or family through the Services, we request your friend or family contact information.
  • When contacting us via email or other communication channels.
  • When using the Services, information is collected automatically.

B. Through Automated Means:

  • Through Cookies (refer to the "Tracking Tools, Advertising, and Opt-Out" section below).
  • If downloading our mobile application or using a location-enabled browser, we may receive location and device information.
  • By downloading and installing certain applications and software provided by Tydii, transmitting relevant information from your computing device to facilitate the Services, such as log-in status and availability for updates/alert notices.

C. From Third Parties:

  • Vendors / Community Partners:
  • Analytics providers may assist in analyzing interactions and engagement with the Services.
  • Vendors may provide information for lead generation and user profiling.
  • Advertising Partners:
  • Information is received from vendors aiding in marketing or promotional services for Tydii Services, relating to interactions with websites, applications, products, Services, advertisements, or communications.
  • Social Networks:
  • If providing social network account credentials to Tydii or signing in to Services through a third-party site/service, certain content/information from those accounts may be transmitted to your Tydii account.

Rights and Protections:

  • Tydii ensures transparency regarding data collection practices, providing clear explanations of why and how data is collected from various sources.
  • Users are empowered with comprehensive control over their personal data, including the ability to access, rectify, or delete their information.
  • Tydii implements robust security measures to safeguard personal data obtained from all sources, ensuring confidentiality and integrity.
  • Tydii strictly adheres to applicable data protection regulations, ensuring compliance with laws governing the collection, processing, and storage of personal data.
  • Users are provided with clear opt-in/opt-out mechanisms, granting them the choice to consent to specific data collection and processing activities.
  • Tydii maintains stringent contractual agreements with vendors and partners, imposing obligations to protect personal data and prohibiting unauthorized use or disclosure.
  • Tydii conducts regular audits and assessments to evaluate data processing practices, ensuring adherence to established privacy policies and regulatory requirements.

2.3. OUR COMMERCIAL OR BUSINESS PURPOSES FOR COLLECTING PERSONAL DATA

  • Providing, Customizing and Improving the Services
  • Creating and managing your account or other user profiles
  • Processing orders or other transactions; billing
  • Providing you with the Cleaning Services, or other products, services or information you request
  • Meeting or fulfilling the reason you provided the information to us, such as to message to your friend inviting him or her to sign-up for the Service
  • Providing support and assistance for the Services
  • Analyzing trends and consumers’ interactions with the Services
  • Improving the Services, including testing, research, internal analytics and product development
  • Personalizing the Services, website content and communications based on your preferences
  • Doing fraud protection, security and debugging
  • Carrying out other business purposes stated when collecting your Personal Data or as otherwise set forth in applicable data privacy laws, such as the California Consumer Privacy Act (the “CCPA”)
  • Marketing the Services
  • Marketing and selling the Services
  • Providing you with customized offers or promotions that we think might be interested to you
  • Showing you advertisements, including interest-based or online behavioral advertising, and retargeted online and mobile advertisements to you across computers or devices you may use
  • Corresponding with You
  • Responding to correspondence that we receive from you, contacting you when necessary or requested, and sending you information about Tydii or the Services
  • Sending emails and other communications according to your preferences or that display content that we think will interest you
  • Meeting Legal Requirements and Enforcing Legal Terms
  • Fulfilling our legal obligations under applicable law, regulation, court order or other legal process, such as preventing, detecting and investigating security incidents and potentially illegal or prohibited activities
  • Protecting the rights, property or safety of you, Tydii or another party
  • Enforcing any agreements with you
  • Responding to claims that any posting or other content violates third-party rights
  • Resolving disputes

We will not collect additional categories of Personal Data or use the Personal Data we collected for materially different, unrelated or incompatible purposes without providing you notice.2.3. Our Commercial or Business Purposes for Collecting Personal Data

A. Providing, Customizing, and Improving the Services:

  • Creating and Managing User Accounts or Profiles: Personal data is collected to establish and maintain user accounts, ensuring seamless access to Tydii's services. This includes managing user preferences, settings, and account information.
  • Processing Orders, Transactions, and Billing: Personal data is utilized to facilitate transactions and process orders for Cleaning Services or other requested products. This involves managing payment information, invoicing, and ensuring smooth transactional experiences for users.
  • Providing Support and Assistance: Tydii collects personal data to offer timely and effective customer support, addressing inquiries, concerns, and providing assistance as needed. This includes responding to user messages, resolving issues, and offering guidance on service-related matters.
  • Analyzing Trends and Interactions: Personal data is analyzed to gain insights into user behavior, preferences, and interactions with Tydii's services. This information is used for internal analytics, research, and product development to enhance service offerings and user experiences.
  • Personalizing Website Content and Communications: Personal data informs the customization of website content, communications, and service offerings to align with user preferences and interests. This tailored approach enhances user engagement and satisfaction with Tydii's services.
  • Conducting Fraud Protection and Security Measures: Personal data is utilized to implement fraud protection measures, security protocols, and debugging processes. This safeguards user information, prevents unauthorized access, and maintains the integrity of Tydii's platform.

B. Marketing the Services:

  • Promoting and Selling Services: Personal data enables Tydii to market and sell its services through targeted campaigns, offers, and promotions tailored to user preferences and behaviors. This includes reaching out to potential users and promoting service benefits.
  • Displaying Interest-Based Advertisements: Personal data is used to display interest-based or behavioral advertisements across various platforms and devices. This targeted advertising approach ensures relevant ad content and enhances user engagement with Tydii's services.
  • Corresponding with Users: Tydii communicates with users to provide relevant information, updates, and content based on their preferences. This includes sending emails, notifications, and messages that align with user interests and service offerings.

C. Meeting Legal Requirements and Enforcing Legal Terms:

  • Fulfilling Legal Obligations: Personal data is utilized to fulfill legal obligations under applicable laws, regulations, and court orders. This includes compliance with data protection laws, regulatory requirements, and legal processes.
  • Preventing and Investigating Security Incidents: Personal data assists in preventing, detecting, and investigating security incidents, potential illegal activities, and breaches of Tydii's terms of service. This ensures user safety, platform integrity, and regulatory compliance.
  • Protecting User Rights and Resolving Disputes: Tydii employs personal data to protect user rights, property, and safety, and to resolve disputes or claims of content violations. This includes enforcing user agreements, addressing complaints, and upholding legal rights and obligations.

Rights and Protections:

  • Transparency and Explanation: Tydii provides detailed explanations of data collection purposes, processes, and usage to ensure transparency and user understanding.
  • User Control and Access: Users retain control over their personal data, including the right to access, rectify, or delete information as necessary.
  • Data Security Measures: Tydii implements stringent security measures to safeguard personal data against unauthorized access, use, or disclosure, ensuring user privacy and confidentiality.
  • Purpose Limitation: Tydii commits to using collected personal data only for purposes explicitly stated or permitted by applicable data privacy laws, respecting user consent and preferences.
  • Opt-Out Mechanisms: Users are empowered with the right to opt-out of marketing communications and data sharing for specific purposes, ensuring choice and control over their personal information.
  • Compliance and Audit: Tydii conducts regular audits and assessments to ensure compliance with privacy regulations and uphold user rights, fostering trust and accountability in data handling practices.

3. HOW WE SHARE YOUR PERSONAL DATA

At Tydii, we believe in transparent communication regarding how your personal data is shared. Below is an in-depth overview, arranged to prioritize your rights and provide absolute protections:

A. Community Partners:

Hosting, Technology, and Communication Providers:

These partners, like Contabo and Google, play a critical role in ensuring the reliability, security, and scalability of our platform. They host our infrastructure and provide essential technology and communication services, enabling seamless operation.

Security and Fraud Prevention Consultants:

Trusted consultants are employed to bolster our security measures and safeguard your data. They employ advanced techniques to detect and prevent unauthorized access, fraudulent activities, and potential security breaches, ensuring the integrity of your information.

Analytics Providers:

Partners like Google Analytics and Facebook Pixel help us gain valuable insights into user behavior and preferences. By analyzing data patterns and trends, we can optimize our services, enhance user experiences, and tailor offerings to better meet your needs.

Support and Customer Service Vendors:

Dedicated vendors provide essential support and assistance to ensure a seamless user experience. From resolving inquiries to addressing technical issues, they play a vital role in ensuring customer satisfaction and retention.

Product Fulfillment and Delivery Providers:

These partners are responsible for fulfilling product orders and ensuring timely delivery of services. By collaborating with reliable fulfillment and delivery providers, we guarantee efficient service delivery and customer satisfaction.

Payment Processors:

Our trusted payment processing partner, Stripe (operated by Stripe Inc.), handles payment transactions securely. They collect and process payment information in compliance with industry standards, ensuring the confidentiality and integrity of your financial data.

B. Advertising Partners:

Ad Networks:

Partner ad networks assist in promoting our services and reaching potential users effectively. Through targeted advertising campaigns, we aim to connect with individuals who may benefit from our offerings, ensuring relevance and engagement.

Data Brokers:

Collaboration with data brokers enables us to refine our marketing strategies and tailor offers based on user demographics, preferences, and behaviors. This allows us to deliver personalized content and promotions that resonate with our audience.

Marketing Providers:

Trusted marketing providers assist us in executing effective marketing campaigns across various channels. They help us optimize our marketing efforts, reach target audiences, and drive engagement, ultimately enhancing brand visibility and awareness.

C. Parties You Authorize, Access, or Authenticate:

Third Parties Accessed Through the Services:

Users may access third-party services through our platform, subject to their respective terms and conditions. These integrations enhance user experience and functionality, allowing seamless access to additional features and services.

Social Media Services:

Integration with social media platforms allows users to connect their accounts and share content seamlessly. This integration enhances user connectivity and engagement, facilitating social interactions and networking opportunities.

3.1. LEGAL OBLIGATIONS

At Tydii, we uphold strict adherence to legal obligations while ensuring the protection of your personal data. Below is a detailed explanation of how we handle legal obligations to provide absolute rights and protections to Tydii and its users:

A. Compliance with Legal Requirements:

  • Sharing Personal Data:
  • Tydii may share any collected Personal Data with third parties when necessary to meet legal obligations or enforce legal terms outlined in our policies.
  • Scope of Activities:
  • This sharing of Personal Data aligns with the activities specified under the "Meeting Legal Requirements and Enforcing Legal Terms" section in our Commercial or Business Purposes for Collecting Personal Data.

B. Safeguarding User Rights:

  • Transparency and Clarity:
  • Tydii ensures transparent communication regarding the sharing of Personal Data for legal purposes, providing users with clear explanations and details about the nature and scope of such activities.
  • User Control and Consent:
  • Users maintain control over their Personal Data, with the ability to access, rectify, or delete information as necessary. Tydii seeks explicit consent from users before sharing Personal Data for legal compliance purposes, where applicable.

C. Data Protection Measures:

  • Strict Compliance:
  • Tydii strictly adheres to applicable laws, regulations, and legal processes governing the sharing of Personal Data. We ensure compliance with data protection laws, safeguarding user privacy and confidentiality.
  • Confidentiality and Integrity:
  • Personal Data shared for legal obligations is handled with the utmost confidentiality and integrity. Tydii implements robust security measures to prevent unauthorized access, use, or disclosure of user information.

D. User Notification and Transparency:

  • Notification of Sharing:
  • Whenever possible, Tydii notifies users about the sharing of their Personal Data for legal compliance purposes. We provide users with relevant information and updates regarding such activities to ensure transparency and accountability.
  • User Rights Awareness:
  • Tydii educates users about their rights concerning the sharing of Personal Data for legal obligations. We empower users with knowledge and resources to exercise their rights and make informed decisions regarding their data.

E. Accountability and Oversight:

  • Internal Controls:
  • Tydii maintains robust internal controls and oversight mechanisms to monitor and regulate the sharing of Personal Data for legal purposes. We conduct regular audits and assessments to ensure compliance with legal requirements and uphold user rights.
  • Third-Party Compliance:
  • Tydii holds third parties accountable for the lawful handling and processing of Personal Data shared for legal obligations. We establish stringent contractual agreements and compliance standards to safeguard user data and privacy.

3.2. BUSINESS TRANSFERS

At Tydii, safeguarding your Personal Data is paramount, even in scenarios involving business transfers. We are committed to providing absolute rights and protections to Tydii and its users. Here's how we ensure transparency and security during such transitions:

A. Transfer of Personal Data:

  • Comprehensive Transfer:
  • In the event of a merger, acquisition, bankruptcy, or other business transaction where a third party assumes control of Tydii (in whole or in part), all collected Personal Data may be transferred to the acquiring entity.
  • Scope of Transfer:
  • This transfer encompasses all categories of Personal Data collected by Tydii, ensuring continuity and integrity of user information throughout the transition.

B. Notification and Communication:

  • Timely Notification:
  • Tydii is committed to making reasonable efforts to notify users before their Personal Data becomes subject to different privacy and security policies and practices due to a business transfer.
  • Transparent Communication:
  • We provide clear and transparent communication to users regarding any impending business transfers that may affect their Personal Data. This includes details about the acquiring entity, the purpose of the transfer, and any changes to privacy and security policies.

C. User Rights Protection:

  • Continued Rights:
  • Despite any business transfer, users retain their rights over their Personal Data, including the right to access, rectify, or delete information as necessary. Tydii ensures that user rights are preserved and respected throughout the transition process.
  • Consent and Opt-Out Options:
  • Users have the option to consent or opt-out of the transfer of their Personal Data to a third party in the event of a business transfer. Tydii seeks explicit consent from users whenever feasible and provides mechanisms for users to exercise their choices regarding data transfer.

D. Data Security Measures:

  • Data Protection Commitment:
  • Tydii maintains a steadfast commitment to data security and confidentiality during business transfers. We implement stringent security measures to safeguard user information and prevent unauthorized access or disclosure.
  • Ensuring Data Integrity:
  • Throughout the transfer process, Tydii ensures the integrity and accuracy of user data. We take measures to prevent data loss, corruption, or manipulation, maintaining the trust and confidence of our users.

E. Compliance and Oversight:

  • Adherence to Regulations:
  • Tydii complies with applicable data protection laws and regulations governing the transfer of Personal Data during business transitions. We ensure that all transfer activities are conducted in accordance with legal requirements and user consent.
  • Ongoing Monitoring:
  • Tydii conducts ongoing monitoring and oversight to ensure compliance with privacy and security standards during business transfers. We remain vigilant in safeguarding user privacy and upholding the highest standards of data protection.

3.3. DATA THAT IS NOT PERSONAL DATA

At Tydii, your privacy and data protection are paramount. We are committed to providing absolute rights and protections to Tydii and its users, even in scenarios involving non-personal data. Here's how we ensure transparency and security in handling such data:

A. Creation of Aggregated, De-identified, or Anonymized Data:

  • Purposeful Data Processing:
  • Tydii may create aggregated, de-identified, or anonymized data from the Personal Data we collect. This process involves removing information that could personally identify a particular user, ensuring anonymity and confidentiality.
  • Lawful Business Purposes:
  • We may utilize such aggregated, de-identified, or anonymized data for our lawful business purposes. This includes activities such as analyzing, building, and improving our Services, as well as promoting our business effectively.

B. Strict Data Protection Measures:

  • Non-identifiability Assurance:
  • Tydii ensures that aggregated, de-identified, or anonymized data cannot be used to identify individual users. We take measures to eliminate any elements that could potentially lead to user identification, safeguarding user privacy and confidentiality.
  • Prohibition of Identification:
  • We strictly prohibit the sharing of such data in a manner that could identify individual users. Tydii maintains a steadfast commitment to preserving user anonymity and confidentiality, preventing any unintended disclosure of personal information.

C. User Awareness and Consent:

  • Transparent Communication:
  • Tydii provides clear and transparent communication to users regarding the creation and use of aggregated, de-identified, or anonymized data. We ensure that users are informed about how their data is processed and used for business purposes.
  • User Control and Choice:
  • While aggregated, de-identified, or anonymized data does not contain personally identifiable information, Tydii respects user preferences and provides mechanisms for users to control the use of their data. Users have the right to opt-out of data processing activities that involve their information.

D. Compliance and Oversight:

  • Legal Compliance:
  • Tydii complies with all applicable laws and regulations governing the processing and sharing of non-personal data. We ensure that all activities related to aggregated, de-identified, or anonymized data adhere to legal requirements and user consent.
  • Ongoing Monitoring:
  • Tydii conducts regular monitoring and oversight to ensure compliance with privacy and data protection standards. We remain vigilant in safeguarding user privacy and upholding the highest ethical standards in data processing practices.

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4. TRACKING TOOLS, ADVERTISING, AND OPT-OUT

Tydii prioritizes user privacy and transparency in the use of tracking tools and advertising practices. We are committed to providing absolute rights and protections to Tydii and its users while ensuring clarity and control over data usage. Here's a detailed overview of our approach:

A. Use of Cookies and Similar Technologies:

  • Purpose and Functionality:
  • Tydii utilizes Cookies and similar technologies such as pixel tags, web beacons, clear GIFs, and JavaScript to enhance the functionality of our Services. These tools enable us to recognize your web browser, analyze user trends, and improve our Services' operation and performance.
  • Types of Cookies:
  • We use various types of Cookies, including Essential Cookies, Functional Cookies, Performance/Analytical Cookies, and Retargeting/Advertising Cookies. Each serves specific purposes related to providing features, recording preferences, understanding user behavior, and delivering relevant advertising.

B. User Control and Opt-Out Options:

  • Cookie Preferences:
  • Users have the option to decide whether to accept Cookies through their internet browser's settings. Most browsers allow users to disable the Cookie feature or manage Cookie acceptance preferences. However, disabling Cookies may affect certain features and functionalities of our Services.
  • Opt-Out Mechanisms:
  • Tydii provides users with opt-out mechanisms for specific types of Cookies, such as retargeting/advertising Cookies. Users can opt-out of targeted advertising by visiting relevant opt-out pages or using browser add-ons provided by third-party services.

C. Data Privacy and Security:

  • Protection of Personal Data:
  • Tydii prioritizes the protection of Personal Data collected through Cookies and similar technologies. We adhere to strict data privacy and security measures to safeguard user information from unauthorized access, use, or disclosure.
  • Compliance with Regulations:
  • Our use of Cookies complies with applicable laws and regulations governing data privacy and electronic communications. We ensure transparency and accountability in our tracking and advertising practices, aligning with user preferences and regulatory requirements.

D. User Guidance and Resources:

  • Educational Resources:
  • Tydii provides users with educational resources and information about Cookies, including how to manage and delete Cookies through browser settings. We empower users to make informed decisions about their privacy preferences.
  • Accessibility of Settings:
  • Users can easily access Cookie settings and preferences through their browser's menu options. Tydii offers guidance on navigating browser settings to manage Cookies effectively, ensuring user control and transparency.

4.1. INFORMATION ABOUT INTEREST-BASED ADVERTISEMENTS

We may serve advertisements, and also allow third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors and research firms, to serve advertisements through the Services. These advertisements may be targeted to users who fit certain general profile categories or display certain preferences or behaviors (“Interest-Based Ads”). Information for Interest-Based Ads (including Personal Data) may be provided to us by you, or derived from the usage patterns of particular users on the Services and/or services of third parties. Such information may be gathered through tracking users’ activities across time and unaffiliated properties, including when you leave the Services. To accomplish this, we or our Community Partners may deliver Cookies, including a file (known as a “web beacon”) from an ad network to you through the Services. Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Web beacons allow ad networks to view, edit or set their own Cookies on your browser, just as if you had requested a web page from their site.4.1. INFORMATION ABOUT INTEREST-BASED ADVERTISEMENTS

Tydii prioritizes user privacy and transparency in the delivery of interest-based advertisements. We are committed to providing absolute rights and protections to Tydii and its users while ensuring clarity and control over advertising practices. Here's a detailed overview of how we handle interest-based advertisements:

A. Serving of Advertisements:

  • Third-Party Ad Networks:
  • Tydii may serve advertisements through the Services and allow third-party ad networks, including ad servers, agencies, technology vendors, and research firms, to deliver advertisements. These advertisements may be targeted based on users' general profile categories, preferences, or behaviors, known as Interest-Based Ads.
  • Data Collection for Interest-Based Ads:
  • Information for Interest-Based Ads, including Personal Data, may be provided by users or derived from their usage patterns on the Services and third-party platforms. This data may include tracking users' activities across time and unaffiliated properties, even after they leave the Services.

B. Mechanisms for Data Collection:

  • Use of Cookies and Web Beacons:
  • To gather information for Interest-Based Ads, Tydii and its Community Partners may deploy Cookies, including web beacons, to users' devices through the Services. Web beacons facilitate anonymized, aggregated auditing, research, and reporting for advertisers, enabling targeted advertising based on user preferences.
  • Ad Network Functionality:
  • Ad networks utilize web beacons to deliver targeted advertisements to users when they visit other websites. These networks have the capability to view, edit, or set their own Cookies on users' browsers, similar to requesting a web page from their site.

C. User Rights and Protections:

  • Opt-Out Options:
  • Tydii provides users with opt-out mechanisms for interest-based advertising. Users have the right to control the use of their data for targeted advertising purposes and can adjust their preferences accordingly.
  • Transparency and Control:
  • We ensure transparency in our advertising practices and provide users with clear information about how their data is used for interest-based advertisements. Users maintain control over their data and can make informed decisions about their advertising preferences.

D. Data Privacy and Security:

  • Data Anonymization:
  • Tydii anonymizes and aggregates user data for interest-based advertising purposes to protect individual privacy. We implement stringent data privacy and security measures to safeguard user information from unauthorized access or misuse.
  • Compliance with Regulations:
  • Our delivery of interest-based advertisements complies with applicable data protection laws and regulations. We adhere to industry standards and best practices to ensure compliance and uphold user privacy rights.

4.2. OPT-OUT CHOICES

Tydii is committed to providing users with absolute rights and protections, including the ability to opt-out of certain data usage and marketing communications. Here's a detailed overview of our opt-out choices:

A. Digital Advertising Alliance (DAA) and Network Advertising Initiative (NAI) Compliance:

  • Industry Self-Regulatory Program:
  • Tydii complies with the Digital Advertising Alliance (DAA) Self-Regulatory Principles for Online Behavioral Advertising. We participate in the industry self-regulatory program developed by the DAA and Network Advertising Initiative (NAI) to give users greater control over customized ads based on their online behavior across various websites.
  • Opt-Out Mechanisms:
  • Users can exercise their opt-out choices regarding Interest-Based Ads from participating third parties by visiting the DAA's Consumer Opt-Out Page or the NAI's Consumer Opt-Out Page. These pages provide users with the option to opt-out of receiving behaviorally targeted advertisements from participating organizations.

B. Opt-Out of Marketing Communications:

  • Electronic Promotional Offers:
  • Users who do not wish to receive emails regarding special promotions or offers from Tydii can unsubscribe by clicking the unsubscribe link in the footer of any email. Alternatively, users can contact us at support@Tydii.io with "Unsubscribe Promotional Offers" in the subject line to opt-out of such communications.
  • Mobile Promotional Offers:
  • For users who have provided their mobile numbers for marketing purposes, Tydii may send marketing alerts via text message. Users can opt-out of receiving these mobile alerts by following the instructions provided in the messages or by replying "STOP" to any Tydii alert.

C. Processing of Opt-Out Requests:

  • Timely Processing:
  • Tydii processes users' instructions to limit the use of their information for marketing and other purposes as soon as reasonably practicable.
  • Third-Party Communication:
  • While Tydii takes responsibility for processing opt-out requests internally, we are not liable for informing third parties, including our Community Partners or other partners, with whom we have already shared users' personal information. Users should directly contact these entities to manage their information.

5. DATA SECURITY AND RETENTION

At Tydii, we prioritize the security and confidentiality of your Personal Data. We employ a range of physical, technical, organizational, and administrative security measures tailored to the type of Personal Data we collect and how we process it. These measures aim to prevent unauthorized access, use, or disclosure of your information. However, it's important for you to also take proactive steps to safeguard your data, such as:

  • Password Protection:
  • Select and safeguard your password and/or other sign-on mechanisms appropriately.
  • Device and Browser Security:
  • Limit access to your computer or device and browser, ensuring only authorized individuals can access your account.
  • Logging Out:
  • Sign off after completing your account activities to prevent unauthorized access.

While we implement robust security measures to protect your account and data, it's essential to understand that no method of data transmission over the internet or data storage can guarantee complete security.

Data Retention:

We retain your Personal Data for as long as you maintain an active account with us or as necessary to provide you with our Services. However, in certain circumstances, we may retain Personal Data for longer periods for reasons such as:

  • Compliance with legal obligations.
  • Resolution of disputes or collection of owed fees.
  • Permitted or required by applicable laws, rules, or regulations.

Additionally, we may retain information in an anonymous or aggregated form where the data cannot identify you personally.

Tydii is committed to providing absolute rights and protections for your data, ensuring comprehensive security measures and transparent data retention practices.

6. PERSONAL DATA OF CHILDREN

At Tydii, we are committed to protecting the privacy and safety of children online. As outlined in our Terms of Use, we do not knowingly collect or solicit Personal Data from children under the age of 16. If you are under 16 years old, please refrain from attempting to register for or use our Services, or providing any Personal Data to us.

In the event that we become aware of having inadvertently collected Personal Data from a child under 16 years of age, we will take immediate steps to delete such information from our records as quickly as possible. We encourage parents or legal guardians to be proactive in monitoring and supervising their children's online activities to ensure compliance with our policies.

If you believe that a child under the age of 16 may have provided Personal Data to us, please contact us promptly at support@Tydii.io so that we can take appropriate action to address the situation.

Tydii is dedicated to upholding absolute rights and protections for children's privacy, and we are committed to strict adherence to applicable laws and regulations concerning the collection and handling of Personal Data related to minors.

7. CALIFORNIA RESIDENT RIGHTS

As a California resident, you are entitled to certain rights concerning your Personal Data under the California Consumer Privacy Act (CCPA). We are dedicated to upholding these rights and ensuring the protection of your privacy.

Your Rights:

  • Right to Know: You have the right to request information about the categories of Personal Data we have collected about you, the sources from which we collected the Personal Data, the purposes for which we have used the Personal Data, and the categories of third parties with whom we have shared your Personal Data.
  • Right to Access: You have the right to request access to the specific pieces of Personal Data we have collected about you.
  • Right to Opt-Out: You have the right to opt-out of the sale of your Personal Data to third parties. Tydii does not sell Personal Data, however, we provide mechanisms for you to exercise your opt-out rights.
  • Right to Deletion: You have the right to request the deletion of your Personal Data that we have collected from you, subject to certain exceptions.

Exercising Your Rights:

To exercise your rights under the CCPA, please contact us at support@tydii.io. We will respond to your request within the timeframes required by law.

Processing Personal Data:

If we process your Personal Data as a Community Partner, we recommend contacting the entity that initially collected your Personal Data to address your rights regarding such data.

Conflict Resolution:

In the event of any conflicts between this section and any other provision of this Privacy Policy concerning your rights as a California resident, the provision that offers greater protection for your Personal Data shall prevail.

If you have any questions about your rights or how they apply to you, please don't hesitate to reach out to us at support@tydii.io.

Tydii is committed to providing absolute rights and protections for California residents in accordance with the CCPA and other applicable laws and regulations.

7.1. ACCESS

As a California resident, you have the right to request specific details about the Personal Data we have collected about you over the preceding 12 months. Upon receiving such a request, we will provide you with comprehensive information including:

  • Categories of Personal Data: We will disclose the categories of Personal Data that we have collected about you.
  • Sources of Personal Data: You will be informed about the categories of sources from which your Personal Data was obtained.
  • Purpose of Collection: We will specify the business or commercial purposes for which your Personal Data was collected or sold.
  • Third-Party Sharing: You will receive details about the categories of third parties with whom we have shared your Personal Data.
  • Specific Pieces of Personal Data: Upon request, we will provide you with the specific pieces of Personal Data that we have collected about you.

If within the past 12 months we have disclosed or sold your Personal Data to third parties for business purposes, we will identify the categories of Personal Data shared or sold to each category of third-party recipient.

We are committed to ensuring transparency and accountability in our data practices. Therefore, we will promptly respond to your access request, providing you with the necessary information as required by law.

If you have any questions or wish to exercise your rights under this section, please contact us at support@tydii.io.

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7.2. DELETION

As a California resident, you have the right to request the deletion of Personal Data that we have collected about you. However, it's important to note that this right is subject to certain exceptions under the California Consumer Privacy Act (CCPA). These exceptions may include situations where we need to retain your Personal Data to:

  • Provide you with the Services you have requested,
  • Complete a transaction or other action you have initiated, or
  • Fulfill our legal obligations.

If your deletion request falls under one of these exceptions, we may be unable to fulfill your request for deletion. In such cases, we will provide you with an explanation for our decision.

Tydii is committed to respecting your privacy rights and ensuring compliance with applicable laws. We will handle your deletion request promptly and transparently, striving to protect your Personal Data to the fullest extent possible.

If you have any questions or wish to exercise your right to deletion, please contact us at support@tydii.io.

We value your privacy and are dedicated to providing absolute rights and protections for California residents in accordance with the CCPA and other relevant regulations.

7.3. EXERCISING YOUR RIGHTS

To exercise your rights described above, you or your Authorized Agent (as defined below) must send us a request that:

  • Provides sufficient information to allow us to verify that you are the person about whom we have collected Personal Data. For instance, we may require you to send an email from the email address associated with your account.
  • Describe your request in sufficient detail to allow us to understand, evaluate, and respond to it.

Any request meeting both of these criteria will be considered a "Valid Request." Requests that do not meet these criteria may not receive a response. We will utilize Personal Data provided in a Valid Request solely for the purpose of verifying your identity and fulfilling your request. It's important to note that you do not need an account to submit a Valid Request.

We are committed to responding to your Valid Request within 30 business days of receipt. We will not charge you a fee for making a Valid Request unless your request(s) are excessive, repetitive, or manifestly unfounded. If we determine that a fee is warranted, we will notify you of the fee and provide an explanation before completing your request.

You may submit a Valid Request using the following methods:

Email: support@tydii.io

Additionally, you have the option to authorize an agent (an "Authorized Agent") to exercise your rights on your behalf. To do so, you must provide your Authorized Agent with written permission to act on your behalf. We may request a copy of this written permission from your Authorized Agent when they make a request on your behalf.

Tydii is dedicated to ensuring that you can easily exercise your privacy rights with absolute protection and transparency.

7.4. PERSONAL DATA SALES OPT-OUT AND OPT-IN

At Tydii, we prioritize the protection of your privacy rights. In this section, we address the sale of your Personal Data, as defined by the CCPA, and provide you with options to opt-out of such sales.

Opt-Out of Personal Data Sales:

We acknowledge your right to opt-out of the sale of your Personal Data, and we provide clear instructions on how to exercise this right. You can opt-out of these sales by emailing us at support@tydii.io.

Categories of Personal Data Sold:

We are transparent about the categories of your Personal Data that we may sell to third parties, which include but are not limited to:

  • Profile or Contact Data
  • Payment Data
  • Commercial Data
  • Device/IP Data
  • Web Analytics
  • Social Network Data
  • Consumer Demographic Data
  • Geolocation Data
  • Internet or other similar network activity information
  • Other Identifying Information that You Voluntarily Choose to Provide

Categories of Third Parties:

We disclose the categories of third parties to whom we may sell your Personal Data, which include:

  • Analytics providers, such as Google Analytics and Facebook Pixel
  • Ad Networks
  • Data brokers
  • Marketing providers

Opt-Out Process:

Upon receiving your opt-out request, we will cease the sale of your Personal Data for a minimum of 12 months. You will not be asked to reauthorize the sale of your Personal Data during this period.

Protection of Minors:

To our knowledge, we do not sell the Personal Data of minors under 16 years of age. We are committed to upholding the privacy rights of all individuals, especially minors.

At Tydii, we are dedicated to providing you with absolute control over the use and sale of your Personal Data, ensuring transparency and protection throughout the process.

7.5. NON-DISCRIMINATION

Tydii upholds your rights under the CCPA without discrimination. We are committed to providing equal access to our goods and services, regardless of whether you choose to exercise your rights under the CCPA.

Equal Treatment:

You will not face any adverse consequences for exercising your rights under the CCPA. Tydii will not:

  • Deny you access to our goods or services
  • Charge you different prices or rates
  • Provide you with lower quality goods or services

Tiered Services:

While we do not discriminate against individuals who exercise their CCPA rights, please note that we may offer different tiers of our services in compliance with applicable data privacy laws. These tiers may have varying prices, rates, or levels of service based on the value of Personal

Data provided.

At Tydii, we are committed to ensuring fairness and transparency in our practices, prioritizing the protection of your privacy rights above all else.

8. PRIVACY RIGHTS UNDER STATE LAW

8.1. CALIFORNIA RESIDENT RIGHTS

As a resident of California, you have the right under California Civil Code Sections 1798.83-1798.84 to prevent the disclosure of your Personal Data to third parties for their direct marketing purposes. To exercise this right, please contact us at support@tydii.io.

Direct Marketing Opt-Out:

  • You can request to opt-out of the disclosure of your Personal Data to third parties for direct marketing purposes.

Contact Information:

  • Reach out to us at support@tydii.io to submit your opt-out request.

8.2. NEVADA RESIDENT RIGHTS

If you are a resident of Nevada, you have the right to opt-out of the sale of certain Personal Data to third parties who intend to license or sell that information. Although we do not currently engage in the sale of Personal Data as defined by Nevada Revised Statutes Chapter 603A, you can exercise your right by contacting us at support@tydii.io with the subject line “Nevada Do Not Sell Request” and providing your name and the email address associated with your account.

Opt-Out of Personal Data Sale:

  • You can opt-out of the sale of certain Personal Data to third parties.

Contact Information:

  • Email us at support@tydii.io with the subject line “Nevada Do Not Sell Request” to exercise your opt-out right.

9. CHANGES TO THIS PRIVACY POLICY

At Tydii, we are dedicated to enhancing our Services continually. Therefore, we may need to update this Privacy Policy periodically. Rest assured, we will notify you of any such changes through various means, including:

Notification Methods:

  • Placing a notice on the Tydii website.
  • Sending you an email.
  • Using other appropriate means to ensure you are informed.

Important Note:

  • If you have opted not to receive legal notice emails from us or have not provided your email address, you are still responsible for staying informed about any changes to our Privacy Policy.
  • Legal notices, including updates to the Privacy Policy, will govern your use of the Services regardless of your email preferences.

Agreement to Changes:

  • By continuing to use the Services after any updates to the Privacy Policy have been posted, you indicate your acceptance of all modifications.

Effective Date:

  • Information collected is subject to the Privacy Policy in effect at the time of collection.

10. CONTACT INFORMATION

At Tydii, we prioritize your privacy and are committed to addressing any questions or concerns you may have regarding our Privacy Policy or the handling of your Personal Data. Your confidence in our practices is paramount, and we strive to provide you with comprehensive support and assistance.

How to Reach Us:

  • Email: For prompt assistance, please contact us at support@tydii.io. Our dedicated team is ready to address any inquiries or comments you may have.
  • Website: You can also visit our website at tydii.io for additional information or resources regarding privacy matters.

Your Privacy Matters:

  • We value your trust and are dedicated to safeguarding your privacy rights.
  • Our team is committed to providing transparent and detailed responses to your queries.
  • Your feedback helps us enhance our privacy practices and ensures your continued confidence in our services.

Prompt Assistance:

  • Rest assured, we are here to assist you promptly and effectively with any privacy-related concerns.
  • Your satisfaction and peace of mind are our top priorities, and we are committed to resolving any issues in a timely manner.

We're Here for You:

  • Do not hesitate to reach out to us if you have any questions, comments, or feedback about our Privacy Policy or how we handle your Personal Data.
  • Your trust and satisfaction are fundamental to our mission at Tydii.